West Asia Network DMCC

About the company

Based in Dubai, West Asia Network DMCC serves as a trader and distributor of the world’s best construction products. The exclusive distributor of concrete densification and polishing materials of Curecrete Inc. – the Ashford Formula and the Retroplate Concrete Polishing System.

Problem Statement

-Poor keyword strategy

-Less website content

-No backlinks

Impact

The technical issues in the website and no backlinks were the prime hurdle for which the website was not ranking anywhere. The keywords used in the website were not having any search volume, hence the competition on those keywords was too low. The website was missing some potential opportunities.

Solutions Implemented

To get the desired results from the website, we started working on this website from October 2020. The SEO team initiated with the detailed audit of the website to identify errors such as incorrect URL structures, broken links, keywords, content duplicacy, internal links and image optimization etc.

– Firstly, the content on the website pages was  revamped entirely and all the duplicate content was eliminated.

-Unwanted pages were removed, URLs were restructured and optimized heading tags, footer design, sitemaps, title and meta description tags, images and their alt texts to make the right pages rank on the SERPs. This also decreased the bounce rate of the pages.

-Thirdly, relevant backlinks, anchor text were created  and we also created 40 new blogs for the website which helped in boosting SEO quality by positioning the website to rank in search engines

Results

After three and half months, for certain targeted keywords the website ranked at number 1 and 2nd position on the first page of Google for the countries Jeddah, Dhahran, Jubail, Sharjah, Ajman, United Arab Emirates, Kuwait, Middle East . Secured top 3 rankings for five of such targeted keywords and 1st page ranking for several other keywords for the countries Egypt, Iraq, Riyadh, Abu dhabi, Bahrain and Kenya.

With constant blogging, high quality backlinks creation and website content updation, the west asia network secured a growth in organic traffic.