Social Neeti, one of many rising digital media administration firms in India, bagged the digital mandate for bakery chain Honey & Dough.

The company will likely be working carefully on Honey & Dough’s Social Media Administration, Advertising and marketing Technique and Natural Progress for digital presence of the model. Began in 2017 as a neighbourhood bakery in Defence Colony, New Delhi, Honey & Dough is now a famend bakery and coffeehouse in Delhi & NCR.

To formulate efficient advertising and marketing campaigns, Social Neeti will work parallely with eWards, a SaaS startup based mostly in Kolkata. eWards will deal with the model’s loyalty program & generate buyer engagement. They may map the client information and supply actionable insights and data-driven engagement plans based mostly on which Social Neeti will do 360 diploma advertising and marketing on Social Media platforms.

Upon being requested, Varnika Parasrampuria, Senior Enterprise Improvement Supervisor, Social Neeti, mentioned, “Honey & Dough has earned fairly a popularity as a model. We now have began working carefully with them on the digital advertising and marketing entrance and our intention is to construct the model on totally different verticals with phygital integration.”

On being requested, Utsav Chhawchharia, Co-Founder, Honey and Dough, mentioned “Social Neeti’s clean customer support and the knack for artistic advertising and marketing is what made us go forward with them to be our digital advertising and marketing companions. With participating and artistic content material, we hope to proceed constructing as sturdy a presence on social media as we’ve bodily.”

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