Benefits of Social Media Marketing Why it Provides Great ROI.


The Blog will speak about the advantages of SMM and the returns from SMM

The advantages of social media marketing are 6-fold. 


Social media marketing as an investment provides you parameters for a wider audience to do data driven marketing. Having a result driven approach opens a plethora of focussed strategies along with the ability to track customer-centric activities such as interaction, reachability and retention. Hence, directly increasing your return on investment as engagements and impressions increase.


Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility online. The right content, at the right time, will make your customers think about the brand. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business. Engaging with this audience will lead to higher conversions through your .0b


Paid social media marketing leads to increased market share or sales by targeting potential customers according to the right parameters – demographics and registered preferences – leading to cost effective customer acquisition as compared to other forms of mass advertising. You can significantly increase your conversion rates and eventually get return on investment on the money you initially invested. 


Social media can be used to connect with your customers and solve any needs or problems they may have. Use this opportunity to promote your products and services. We don’t mean pushy selling, but a subliminal presence to familiarise the world with your brand, products and services. The more impressions you get, the higher the chances of conversion. 

Social media always provides a platform for honest feedback for your brand. Whether good or bad, by monitoring what is being said about your business is a great way to improve. Show your customers you care about them.


Your brand has the opportunity to create a community. If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic. This offers customers not only branded communication but also testimonials and perspectives of their close connections on social media, through advertising. 


Ratio of leads coming from each referral site is probably the most significant measure of ROI. Not only the amount, but also the quality of the leads by measuring the conversion of social media generated leads into actual customers with data driven social media marketing. This is why you should opt for paid marketing strategies, as covered in the introductory blog post to social media marketing, for result driven return on investment. 

In our next blog we will disclose tips on how to increase visibility of your brand on the mobile phone through social media marketing.