The Blog will speak about the advantages of SMM and the returns from SMM
The advantages of social media marketing are 6-fold.
Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business’ visibility. The right content, at the right time, will make your customers think about the brand. This offers customers not only branded communication but also testimonials and perspectives of their close connections on social media, through advertising. There is no doubt that by simply having a social media page your brand will benefit, and with regular use it can generate a wide audience for your business.
Social media marketing as an investment provides you parameters for a wider audience to do data driven marketing. The benefits of data driven marketing are personalised and customised individual offers to each of your customers.
Social media marketing is possibly the most cost-efficient part of an advertising strategy. Paid
advertising leads to increased market share by targeting potential customers according to the right parameters – demographics and registered preferences – leading to cost effective customer acquisition as compared to other forms of mass advertising. Every piece of content you post is another opportunity to acquire a new customer. You can significantly increase your conversion rates and eventually get return on investment on the money you initially invested
Social media can be used to connect with your customers and solve any needs or problems they may have. Use this opportunity to promote your products and services. We don’t mean pushy selling, but a subliminal presence to familiarise the world with your brand, products and services. The more impressions you get, the higher the chances of conversion.
Social media always provides a platform for honest feedback for your brand. Whether good or bad, by monitoring what is being said about your business is a great way to improve. Show your customers you care about them.
Your brand has the opportunity to create a community. If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic
As you must have realised by now, social media marketing also reaps benefits that aren’t monetary. For example, the metrics used to monitor the success of a social media marketing campaign are those that can be used to measure brand awareness rather than sales conversions.