A website is the main portal to your business. Customers and visitors are known for their short attention span and it is within those few seconds that a business needs to make an impression that’ll keep customers coming back to their website for more.
All High Quality Websites are built around important factors that allows them to be visible, usable and customer friendly.
However, the challenge is in creating a successful website that serves the purpose you built it for. This could be getting sales, selling events, creating a brand or a non-profitable cause. Nobody wants a website that has little traffic and makes no impact.
There are many factors that go into making a website successful. Here we list the 5 most important factors that matter.
1. Define Your Website Goals
Your website could be the start of a new business or an addition to your current business. In any case, defining the purpose of your website is a must before you start.
When you develop/design a website for your business, the goals around which the website is being made needs to be crisp and clear. These goals can include brand goals, user goals, conversion goals, marketing goals, experience goals. A website can only deliver if its goals are well defined. Theme and design affect the user experience on your site. If you got the first steps of setting a goal and picking a niche market right, you will know exactly who your target audience is by now. Design is all about putting yourself in your visitor’s position and knowing what will appeal to them.
2. Build Credibility
Have you ever wondered why reviews and testimonials are important? Every review, every feedback and every testimonial recorded is important as it builds credibility for your website and your brand. The more credible your website is, the more likely you are to gain and retain customers, and the more customers you retain, the better your brand performs.
3. Focus on Usability and Experience
The term usability and user experience is coined quite often when it comes to websites. High Quality websites place a lot of emphasis on user experience and usability, that is what makes them stand out from other websites, they create experiences where customers reach the end goal without a fuss. It is also important to know that every customer who visits your website expects a very simple process, focusing on usability makes it easier for brands to build customer friendly websites.
4. SEO Fundamentals
SEO may sound like a basic requirement for websites, but it is one of the most important aspects. Ranging from keyword placement, to backlinks, descriptions to meta descriptions, brand optimization to website loading speed, SEO is the rocket that you need to propel your website and your business forward, never forget SEO.
Many factors impact your SEO success, including:
Technical: This includes anything that affects the performance of, visibility of, or how search engines access your site. This includes indexing and crawling, schema, page speed, site structure, URL structure, and much more.
On-page: This is your content – both what is visible to users on your webpages (text, images, video, or audio), as well as elements that are only visible to search engines (HTML tags, structured data).
Off-page: This is anything that’s not on your site. Ultimately, off-page factors are about growing and demonstrating your website’s authority, relevance, and trust and building an audience. Think link building, social media marketing, PPC marketing, reviews, and user-generated content.
You may have well defined goals, sound SEO, credibility and outstanding user experience but how do you track your visitors, their average time on your website, the most common source for visiting your website, etc? The answer lies in Analytics, this is a pretty basic need for high end websites, but it is also what makes or breaks your visibility- knowing the right numbers along with good data helps in improving your website performance and also lets you know the blank spaces that you need to fill in order to make your website a complete experience for your users.
Building a high-end website can become a hurdle if you do it alone, but if you get a team of experts to do it for you then crossing the hurdle becomes easier. Social Neeti offers a team of high-end experts who create crisp websites that meet your business and customer needs.
Reach out and get your website online today!