Ambika Fashion

About the company

With more than 2000 happy customers, Kolkata-based Ambika Fashion Studio Pvt Ltd offers a comprehensive range of ethnic wear, ranging from bridal collections, sarees, and traditional accessories. The company focuses on knowing its clients thoroughly, with every detail in mind about their preferences, it brings their thoughts into reality.

Objective

Increasing brand engagement on social media was a key objective for the brand. It also aimed at increasing brand awareness and conversions.

Pain Points 

Less engagement 

Less followers

Very few sales inquiries

Social Neeti’s Role 

Improved Customer Conversions & Brand Rating 

Social Media

Together, our team utilized a variety of techniques and platforms to efficiently manage the project in Database Marketing and Digital Marketing.

In order to build an impressive social media presence, our social media marketing team ran influencer collaborations, interactive giveaways, lead generation advertisements, and aesthetically enhanced the page. The brand’s Instagram account reached an audience of 2531 with 445 post interactions. There were big numbers that made the brand’s page catch a lot of engagement, overall.  

Our GMB campaign generated 18,725 impressions, a reach of 10,835, 100 Whatsapp inquiries, and two B2B leads, 107 website clicks, 691 views for their lehenga collection that produced conversions and the customer ratings were 5 stars. 

Organic Reach 

Organic content strengthens validity. Additionally, it can assist in word-of-mouth marketing, as users can view what others are saying about your company.

The total number of organic searches conducted in one week were 2534 and the number of monthly actions by customers on their page was 244. 

Gratifying Engagement 

The brand’s Instagram feed was flooded with engagement, and the audience was connecting with it. We’ve ranked between 17 and 20 keywords that are displayed on Google’s first page and a lot of searches were carried out on ‘Best fashion lehenga’, ‘Designer lehenga in Kolkata’, and ‘Buy bridal lehenga in Kolkata.’ 

Get your digital marketing needs taken care of by Social Neeti today and ensure your business reaches its peak!